Server-Side Monitoring vs. Pixel Tracking - Which is Better?
A number of e-commerce organizations are turning to server-side monitoring as a way to boost their data collection processes. While it calls for much more technical knowledge than routine GTM and might present extra prices, it can bring about better precision and even more reliable data
Pixel monitoring makes use of an item of code to register conversions on your site. It's simple to establish and much less vulnerable to advertisement blockers.
1. More accurate data
The standard approach of tracking conversions on an internet site, using pixels, is having difficulty with changing web browser privacy policies. This indicates that the information being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it should be.
Server-side tracking is a more secure option that helps to bypass these restrictions, as it's packed from your own domain and treated as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other safety actions. This gives extra exact information and an extra full image of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the web site, such as call and in-store sees, which can be hard for pixel-based monitoring. This adaptability provides marketing experts extra possession over the information they send, and makes it simpler to adhere to different data laws. It's also a whole lot much less prone to scams, as it's more difficult for deceptive actors to manipulate the system by modifying the postback link.
2. Much better control over information.
Server-side tracking allows businesses to collect and improve information before sending it to third-party analytics/advertising platforms. This improves information efficiency and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Standard pixel tracking relies on JavaScript tracking codes that are positioned in internet site site visitors' web browsers. These tracking codes are frequently blocked by advertisement blockers, which can lead to data collection interruptions and imprecise outcomes. Server-side tracking enables organizations to bypass these constraints and supply accurate, consistent information that is much less susceptible to disturbance.
This sort of tracking also permits services to track conversions that occur outside of the website, like telephone call and in-store purchases. This is important given that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more reliable for organizations seeking to adapt to these adjustments.
3. Less vulnerable to scams
Server-side tracking makes it possible for companies to manipulate information payloads prior to it gets to third party endpoints, boosting safety and security and privacy. This is specifically essential as various web browsers and platforms significantly change just how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will certainly not enable pixel-based tracking. Utilizing server-side tracking, you can bypass these constraints and continue to track conversions that took place outside of your internet site.
Additionally, server-side tracking allows you to capture individual data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.
A server-side radar is a set of guidelines that tells your internet site's server what occasions to record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small item of code on your webpage to gather information from individuals.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the web site's very own server, bypassing internet browser restrictions. This suggests that data accumulated by the website/app is first sent to the server where it's refined and then sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this technique is that it reduces the range of information management and provides companies more control over transmission, making it normally extra reliable. Because of this, it's much less prone to information product feed optimization obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, but this is then passed directly to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. In addition, it also prevents the monitoring constraints imposed by browsers and ad blockers.